ABER Instruments, like many biotech companies preferred to follow a safer option when marketing their products and services. We showed them how a bolder brand and message would help ABER stand out from competitors and achieve growth.
We started by gaining an understanding of the business through a series of interviews and workshops across the business. Once we had a clear understanding of the business we crafted ideas and messages such as – ‘Offline is so last year’ to position them and their technology.
Results started to pour in almost immediately, and the partnership has grown. We gone on to create a wide range of marketing assets, including the website, the project they initially approached us for.
According to their SEO agency, their web traffic increased by 353%.
After we launched a new campaign for the Perfect Pitch product in Europe, ABER saw a 35% increase in orders.
Prior to working with ABER, they regularly attracted between 50-60 registrations for their webinars. Once we started working with them, this number jumped to 200 with the number of attendees hovering around a hundred.
