Stratticus provide creative input and output across the board for Birkett Long from advertising campaigns through to internal communications. We also help develop the brand to accommodate the wide service offering and communicate the values and purpose of the firm.
The company has a strong marketing team who are under pressure to deliver effective marketing for the various teams within the firm. We support the team with regular account reviews which give us a deep understanding of the business and enable us to develop effective creative solutions.
An example of this is the BL200 campaign, celebrating its 200 years anniversary. We developed the concept of ‘random acts of kindness’, an activity that everyone in the firm could get involved in, and one that reflected their close connection with the community. Each team was given a monthly budget to purchase gifts for clients, colleagues or partners. The campaign won the marketing team an award and was so successful within the firm that it continues as a regular activity.