In a crowded market where brands focus on the hygiene factors of their products, Acro sought to differentiate themselves and decided to invest into their brand. After a series of workshops, we identified ‘fitting the space around the human’ as their core idea and crafted the proposition ‘We are spatialists’. The result, a distinct visual brand and tone of voice which has brought to life the core idea throughout all communications including online, offline, exhibition stands, advertising, film and the office/factory environment.