When the Irish Organic Association approached us for a digital campaign that focused on increasing awareness about the benefits of organic food among a specific demographic, we envisioned a fresh brand, a dedicated website for the campaign and a 5-month digital marketing strategy for them. Our aim was to implement and utilise all these resources to effectively reach and engage the desired audience. Conducted in collaboration with the Irish Organic Association and the Department of Agriculture in Ireland, this initiative not only led to awareness about organic food but also saw people actively engaging with the campaign. Oh yes, and we won a bronze DMA award as well.
Over 3.1 million people engaged with the campaign on different social media platforms. The video we created for them gained over 1.2 million views on YouTube. The campaign brought over 53,250 new visits to their website.
