Our relationship with Pembroke goes back a long way and while the work that we did for them brought them business over the years, with the changing digital dynamics, a renewal was much needed. Apart from the regular Google ads and SEO that we do for them, we proposed to renew their website that wasn’t resonating with the changed demographics. The brief was simple, ‘make it pop’. We spoke to Brenda to understand her vision for Pembroke. For the longest time her persona was interchangeably the persona of the clinic. We shifted the focus from her to all the people that make Pembroke the efficient machinery that it is in the dental industry, keeping the patients at the core of their efforts and making it easier for them to understand what to expect at the clinic.