Sow Now started as a vision of one woman to raise funds for Ukraine but the campaign gained so much strength and support that it quickly became national news. Inspired by Tetiana Pankiv and her family, the Sow Now campaign, initiated by Jacqui McNabb, required everything, from a name to the branding, website design, social media and packaging for the seeds. We built the campaign around sunflowers, the seeds of which were sold to raise money for the people of Ukraine. The campaign was a success with people joining in the effort voluntarily, donating towards the cause and buying seeds from the Ukrainian refugees who packaged them with hope for a better tomorrow.
The brand created for Sow Now became the face of the efforts to raise funds for the people of Ukraine and was showcased over national news, virgin news and national radio.
Our packaging helped spread the message of hope and togetherness during a tough time. All of the seed packets were eventually sold out.
The sunflower became a worldwide symbol of solidarity and peace amid the ongoing war.
The name created for the brand resonated with the urgent appeal of donating towards the purchase of seed packets for sowing. As a result, they managed to raise around €350,000 for their campaign.
