Since Unum Ireland does not sell any products or services in Ireland, it was crucial for them to find a way to establish their brand identity, specifically in Ireland. Their aim was to attract new IT talent at Unum to create IT support potential for Unum Ireland and to reinforce the company benefits to its existing employees. This meant that their brand not only needed to become recognisable but also appreciated in a way that builds loyalty among new recruitments. We were called to create social media recruitment advertisements to enhance the brand identity and inform potential candidates about the company’s offerings and values. What started as a branding and advertising campaign project, slowly developed into a digital overhaul.
After implementing the digital marketing strategies tailored for Unum, there was a 63% increase in web traffic. Social media engagement rose by 41% indicating an increase in brand awareness. Visually appealing and engaging advertisements effectively communicated the USPs of Unum Ireland as an employer and assisted in achieving their recruitment and branding objectives.
