ABER – Setting the standard by which success is measured
Brand positioning, brand design, website, advertising campaign, product launch, social media campaigns.
Aber Instruments are global providers of cell capacitance sensors to both the Biotech and Brewing sectors. Their story is really interesting not just because they started in a shed, or because they are named after a coastal town in North Wales or even because they are an employee owned business. They actually invented their technology which is the use of dialectric spectroscopy to measure cell capacitance.
We started working with the team at Aber in 2019 by developing their brand proposition which has gone on to lead the brand design and all subsequent marketing activity from their new website through to brochures, event stand, and digital advertising. It’s been a really steep learning curve for us but we have really enjoyed working with these guys.
351% increase in direct traffic to the website