We are most impressed by the effort and time they put in to understand our vision before shaping the brand strategy.

Sarah Cawley
Head of Communications
Eastlight Community Homes

Kings College Hospital Dubai – The enduring art of care

Brand creation, Website design and development, Advertising Campaign, Photography, Video filming and editing, Social media posts, SEO

Brand image showing evolution of nurse over 175 years
Kings College Hospital dubai building exterior shot Kings College hospital advertising in arabic

We were asked to develop a brand for a new hospital in Dubai. The hospital was linked to the existing UK-based Kings College Hospital London. The task was to use the existing Kings identity but adapt to create a brand that would attract the wealthy Emirate and Expat audience. Along with the elite positioning it also had to communicate excellence in service, British Heritage and long history and its focus on compassionate care.

We wanted to develop a brand that would

  • Highlight the British Heritage
  • Show excellence in care
  • Show an understanding of emirate’s needs

Kings College Hospital Dubai website home page featuring consultant and child

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